Imagine walking into a department store simply for the engaging experience. Everything you see and touch can be interactive, and everything there is for sale and exclusively featured in-store.
That’s what the new Showfields store on Lincoln Road is trying to achieve through its immersive displays and “Magic Wand” app that allows you to explore every inch of the store completely touchless.
And it all came to be because of Tal Zvi Nathanel’s love of the magic of design.
Christine Borges 
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